Sponsors

Max Factor, the leading global cosmetic brand Max Factor is one of the main sponsors of Fashion Week by Berns since August 2007. The cooperation has developed as the fashion week has matured, and in 2008, the Max Factor Award was initiated to support rising Swedish designers  organise and showcase themselves in a major fashion show. The first winner of this grant was Helena Hörstedt, and her collection was shown on a bigger catwalk for the first time at Berns in January 2008. Max Factor has further strengthened its position as one of Sweden’s primary supporters of its leading domestic fashion brands. The involvement with the Swedish week is an important part of Max Factor’s worldwide commitment to fashion, which includes the Milan Fashion Week.

- It feels fantastic to have Max Factor, with its strong connection to the world of fashion, as one of main sponsors. Max Factor has supported the project since its inception and has helped develop it into the successful event that it is today, comments Keri Ingvarsson, Berns Salonger project leader for the fashion week.

Max Factor is the largest player in the Swedish make-up market and has a long tradition of cooperating with the fashion industry and make-up artists. With this sponsorship, Max Factor has further strengthened its position towards the fashion sector.

- The partnership is entirely in keeping with Max Factor’s domestic and international commitment to fashion in general and the important work of make-up artists in particular. Sweden has many skillful designers and we see this partnership as a medium to further strengthen the fashion week at Berns, says Elisabeth Hagelberg, Swedish Sales & Marketing Director of Max Factor.

Max Factor is a trademark owned by Proctor & Gamble. Scandinavian Cosmetics AB is responsible for sales and marketing of the brand in the Swedish market. Max Factor has a tradition of working together with major international fashion weeks and can be seen, for example, backstage at Milan Fashion Week under
the leadership of the renowned make-up artist Pat McGrath. Max Factor is an important part of
STHLM Fashion Week by Berns, as a sponsor and also in its capacity with regard to being responsible for make-up for several of the displays. Max Factor was founded in 1909 by the then well known make-up artist Max Factor, and has since then been used by countless Hollywood stars and models.

View a teaser of Max Factor TV here.

Mercedes-Benz is yet another big name in the world of fashion choosing to sponsor our event. Combined with Max Factor's sponsorship, this is an acknowledgement that the Fashion Week by Berns has now reached an international level of quality and attention.

"Mercedes-Benz is a dedicated and proficient sponsor giving us both financial strength and additional activities during the week" says Yvonne Sörensen, Managing Director, Berns Salonger.

"The collaboration with Fashion Week by Berns gives us the opportunity to support the work of boosting the Swedish fashion industry and at the same time strengthen our brand within a sphere close to our operations. We know that our target group in Sweden is very interested in fashion, and we hope that this will contribute to the success of the collaboration" says Roelof Lamberts, Marketing Director, Mercedes-Benz Sweden.

Star! is an entertainment channel about film, fashion, music, gala-shows and uncovering documentaries. Star! shows daily news from all over the world, covers the big movies from shooting to premiere and also live broadcasts glamorous ceremonies and star-studded events like the Emmy’s and Golden Globe Awards. Star! is fashion and entertainment 24 ours a day, seven days a week.

VisitSweden is a marketing and communications company, whose aim is to promote Sweden as a travel and tourism destination and to market the Sweden brand. We have a thorough understanding of our target groups, as well as the channels through which to reach them and the messages to communicate. We aim to contribute to the improved profitability of the Swedish travel and tourism industry and to increased revenue and wealth for Sweden as a whole. VisitSweden, formerly the Swedish Travel & Tourism Council, was founded in 1995 and is owned jointly by the Swedish state and Swedish tourism industry. Swedish tourism is responsible for 2.86% of GNP, has a turnover of 244 billion SEK and employs 160,000 people. The export value of the industry is 90.9 billion SEK. (Source: Swedish Agency for Economic and Regional Growth, 2008).

Fashion Night takes is organised by Association of Swedish Fashion Brands.

In every big city around the world, there's always one department store that stands head and shoulders above the rest. (It's the place you tell your friends back home about, the place where you'll find all the top brands and a seemingly endless selection of high-quality goods.)

In Stockholm that place is Nordiska Kompaniet, a national institution that continues to be "the great department store" for Stockholmers. It's where you go for everything from the latest fashion to traditional Swedish crystal, or just relax with a glass of wine at the Champagne Bar. So we'd like to warmly invite you to pay us a visit.